Episode Summary:
In this episode I dive in with Annie P Ruggles to break free of sleazy selling and drop into heart-centered relationship-based selling. This was such a fun episode and one of the most powerful tools you can develop to consciously create your life!
Topics we explore:
- How Annie went over-marketing and under selling to revive her business through win-win heart-centered selling
- Learning to fall in love with selling to create opportunity for all
- Moving through imposter syndrome and getting out of your ego
- The difference between serving and leading
- Serving and healing others without including yourself in your own medicine
- Noticing resistance in your body when you’re wanting to expand and serve yourself in the process
- Owning the “ask” and prioritizing your needs in the context your business
- Reading 138 sales books in a year to fall in love with the ask
- Using empathy and connection to sell vs manipulation
- Feeling the need to be other than we are for selling
- Your number one job on a sales call is to listen not perform
- Know, Like, Trust, ANDDDD ASKED to invest in you and themselves
- Difference between successfully promoting a service and selling it
- How many small businesses are incorrectly positioning themselves
- Self-rejecting before the possibility of someone rejecting you
- Practice asking until you find the way that feels wonderful to you
About Annie P Ruggles:
Despite being the granddaughter of a literal used-car salesman, Annie P Ruggles has spent the last decade harnessing her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses.
As Founder and Dean of The Non-Sleazy Sales Academy, she’s guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her crowning achievement is her ability to help coaches, healers, and other helpers sell their services without feeling slimy, queasy, or untrue to their ethics.
Annie got her start in that crucible of all successful salespeople; musical theater.After moving up – being pushed up, more accurately – through the ranks at the theater house, she found herself in the role of marketing manager without any training or experience and discovered a knack for promotion. After leaving to enter the psychology coaching space, she soon found herself surrounded by people who
didn’t want to be coached on happiness, but rather on how to make their own coaching profitable.
In the end, their primary stumbling block was the same
stumbling block that exists in all marketing, the fact that successfully promoting a service and asking for sales are not the same thing, and people are often not comfortable with that fact no matter how ethical or necessary their service may be.
With the goal of overturning the common wisdom that the art of selling is indistinguishable from the art of manipulation in mind, Annie founded the Non-Sleazy Sales Academy. Currently, she lives in Chicago with her hobbit husband (who is also in sales), her fur kids, and her disdain for deep dish pizza. Her own weekly podcast Too
Legitimate to Quit provides instantly actionable small business strategies with a pop culture spin.
Stay connected with Annie here:
Website: https://www.anniepruggles.com/
Instagram: https://www.instagram.com/anniepreneur/
Ready to stand in your truth, embody an expanded version of yourself, and move through fear to consciously create your life? Join the waitlist for the next VIBE & Embodiment program here: https://revived-living.com/
